Empowering The Student Athlete

A N.I.L. platform that combines professional business services with community engagement.

Professional. Services

We provide contract negotiation, elite personal brand development, in-house public relations, athlete content development, sponsor exposure, N.I.L. News & Resources.

N.I.L. Contracting

We will work with you to secure brand and sponsor deals for your Name, Image & Likeness.

Brand Development

We help the student athlete build a brand that gets noticed and be monetized by the athlete and the sponsor.

Storytelling

Our brand & marketing experts provide a built in DIY Storytelling tool that our athletes can use to craft a compelling brand story.

In-House PR

We actively promote student athletes inside & outside the community.

N.I.L. News

Use our platform to engage in the latest news & information from universities, fellow athletes and beyond.

Resource Center

Utilize our resource center and discover best practices, share knowledge and more.


Added.
Tools & Solutions

To further empower the student athlete, FSG provides engagement tools and solutions that maximize your personal & professional brand beyond traditional methods.

Social Community
Join a thriving social community designed to help student-athletes and sponsors maximize their NIL potential through connections, resources, and support.
Marketplace

Increase or create a revenue stream by selling merch or personal swag, e-books, etc in the Focus Marketplace.  Create your own shop in under 10 minutes.

Storyboards

Make yourself even more appealing to sponsors by telling your story.  Your story goes beyond the resume and let’s fans and sponsors connect with you on a deeper level.

Events Center

The Focus Events Center is a place to promote events you host or will be in attendance.  Make your influence mean more by bringing even more people to your sponsored event or even earn money by selling tickets with your very own affiliate code.

Course Area

Learn how to maximize your N.I.L. value with a variety of brand building courses and more.  You can also become N.I.L. Certified with our new course.

Sponsor Match

Find sponsors that are looking for an athlete just like you. Sponsor match lets you filter out sponsors who best fit your stats and story.

Turning. Dreams. Into Realty.

Our commitment centers around the remarkable spirit and talent that is within each of our athletes. We recognize the complete package: talent, personality, and potential.


Our dedicated mission is to assist you in maximizing your success both within and beyond your sport. We aim to understand your ambitions, your determination, and your vision on an elite higher lever.


Our purpose is to serve as your friend and trusted confidant. Together, we aim to positively push your limits and help you to conquer any challenge put in front you. Your dreams are our focus, and with our support, we aim to turn them into your reality.

Brand Building For Student Athletes
Our Values!

The FSG N.I.L. platform operates on 3 core principals all designed to empower the student athlete in their efforts to build their personal and professional brand.

  • TRUST: Is the cornerstone of every successful athlete-brand partnership we forge.
  • Diligence: Fuels our unwavering commitment to achieving excellence in every endeavor.
  • Happiness: Drives our passion, creating a fulfilling journey for us, our athletes and the brands that we partner with.
The Athlete

Our team’s expertise lies in navigating the detailed infrastructure of NIL.
As we stay up-to-date with regulations, we aim to identify and secure you the most promising and lucrative opportunities.
We have spent years building and nurturing strong, authentic relationships that are mutually beneficial for our athletes and brands that we work with. Through strategic branding, content creation, and business development, we’re committed to amplifying athlete potential and ensuring they not only succeed in their sport but thrive as influential figures beyond it.

HIGHSCHOOL

Having a reputable resource that also empowers is key to getting off to the right start in N.I.L.

COLLEGIATE

College athletes, can use our platform to stay aware of the lates in NIL news & happenings

INTERNATIONAL

There’s an ever increasing presence of international students who are often unrepresented

Hitting The Ground Running

Our team’s expertise lies in navigating the detailed infrastructure of NIL. As we stay up-to-date with regulations, we aim to identify and secure you the most promising and lucrative opportunities. We have spent years building and nurturing strong, authentic relationships that are mutually beneficial for our athletes and brands that we work with. Through strategic branding, content creation, and business development, we’re committed to amplifying athlete potential and ensuring they not only succeed in their sport but thrive as influential figures beyond it.

GET STARTED
Start Building Your NIL Future Today!
2025/2026
N.I.L. News
Clear Filters

Former Stanford standout NiJaree Canady knows this well, as the reigning USA Softball Collegiate Player of the Year announced her intention to transfer to Texas Tech…

The Division I Council on Wednesday unanimously adopted a proposal that allows schools to provide assistance in supporting name, image and likeness activities for student-athletes who disclose NIL arrangements, effective Aug. 1.

Empowering The Student Athlete

Learn More Today!